雲緹80周年義式魅力傳承
以髮藝書寫八十年的時尚篇章，不僅是對經典影像的回顧，更是一場關於美與風格的深度探索。
美髮的演變如同人類文明的縮影，隨著時代更迭與文化脈動，展現無限可能與創造力。
在這段旅程中，最具代表性的藝術原型引領潮流，將當代精神具象於人體之上——從頭髮到腳步，成就義式美學的永恆印記。
80 YEARS OF ITALIAN GLAM Defining eighty years of history through hairstyle is a challenge beyond simple iconographic research. The evolution of hairdressing follows the human journey and changes profoundly through time and space. Over the years, archetypes from the most influential art forms have shaped the spirit of their time, expressing it in the human body from head to toe.

1945 - 1955年
戰爭結束後，人們開始追夢，重建家園。世界將目光轉向好萊塢和電影城，時尚、彩妝和護髮產品在這裡共同講述著一個正在重生的世界的故事。
Framesi 於 1945 年在米蘭成立，並於 1950 年代初推出了首款專業美髮產品。
從此，聚光燈聚焦於美髮師，他們年復一年地在時尚和社會中扮演著重要的角色。
After the end of the war, people start dreaming and rebuilding again.
The world turns to Hollywood and Cinecittà, where fashion, makeup, and haircare help tell stories in a world that is being reborn. Framesi is established in Milan in 1945 and launches the first exclusively professional products in the early 50s.
The spotlight thus shine on hairdressers who, year after year, take on the role of protagonists in fashion and society.

1965年
一場徹底的時尚革命始於“搖擺倫敦”，短髮剪成了精靈短髮，就像裙子變成了迷你裙一樣。這是一個充滿活力的十年，
Framesi 踏上了通往未來國際成功的道路。開始研究染髮劑，並推出了第一款義大利製造的乳霜染髮劑系列。
A total style revolution starts from the Swinging London, with hair cut shorter in the pixie style, just as skirts become mini. It is a decade characterized by profound energies, in which Framesi embarks on the path leading it towards future international success. 
Research begins on hair dye and the first made in Italy cream hair color line is created.

1975年
在紐約，創意圈齊聚於 Andy Warhol 的工廠與 Studio 54，為音樂與藝術注入新潮流，激盪出風格的革新。
Framesi 義式風格品於米蘭創立，作為推廣Hair Fashion Collection義式髮型時尚系列的風格團體，將義大利美學推向全世界，掀起美容界的一場真正革命。
In New York, the creative scene - gathering at Andy Warhol’s Factory and Studio 54 - breathes life into new trends in style across music and art.
Italian Style Framesi is established in Milan as a style group that spreads the concept of Hair Fashion Collection worldwide. A real revolution in the world of beauty.

1985年
這個時代的享樂主義透過對風格和色彩的大膽實驗得以體現。流行文化是可靠的文化和美學參考來源。
在Framesi的時裝秀中，時尚、音樂和造型等元素激發並吸引美髮師。
This era's hedonism is expressed through bold experimentation with style and color. Pop culture serves as a reliable source of cultural and aesthetic references. During Framesi’s fashion shows, elements such as fashion, music, and styling inspire and engage hairdressers.

1995年
這個時代的享樂主義透過對風格與色彩的大胆嘗試展現出來。流行文化成為穩定的文化與美學靈感來源。
在Framesi的時尚秀中，時裝、音樂與造型等元素交織共鳴，激發髮型師的創意與熱情。
The world stands still at the turn of the Millennium, awaiting a sign. Fashion focuses on structure, and hairstyle grows increasingly minimal.
Framesi focuses on the future by developing new products and services, supporting the professional network, and placing even greater value on the human element based on experience and expertise.



2005年
在時尚和風格中，萬事萬物皆有其對立面。人們迫切需要更新，回歸自然，逐漸擺脫慣常模式。
Framesi推出了採用本地原料配製的完整護髮系列，以回應快速發展的產業革新需求。 Morphosis由此誕生。
Everything and its opposite is valid in fashion and style. There is a deep need for renewal and return to a bond with nature, freeing oneself more and more from usual patterns.
Framesi launches a complete haircare line, formulated with local ingredients, as a response to the request for renovation of a rapidly evolving industry. Morphosis is born.



2015年
環境和社會永續性對企業至關重要，也是未來幾十年的挑戰。 Framesi認識到它們的價值，從尋找天然原材料到嚴格控制供應鏈和保護工人。
這些實踐使公司成為義大利製造的卓越典範。
Environmental and social sustainability become essential for companies and a challenge for the coming decades. Framesi recognizes their value, from the search for natural raw materials to the strict control of the supply chain and workers’ protection. These practices make the Company an example of excellence in Made in Italy.

2025年
時代呼喚一種新的秩序，在日益數位化的世界中，將機器與人性融合。
Framesi 是一個集產品研究、專用教育平台和合格商業夥伴關係於一體的系統的核心。
The times call for a new order that merges machines with the human factor in an increasingly digitalized world.
Framesi is at the center of a system that integrates product research, a dedicated educational platform, and qualified business partnerships.