3 years ago
FOR 70 YEARS
HAS BEEN DEVELOPING INNOVATIVE PRODUCTS AND SERVICES THAT NOURISH THE CREATIVITY OF HAIRSTYLISTS OVER THE WORLD
2016 年Framesi 70歲了，時尚的經典，是米蘭雲緹定義，堅持核心價值，不斷研發創新，領導先驅的國際品牌，每季發表最具時尚指標的髮型與髮色流行趨勢，每項專業的產品及流行髮型皆見證美髮演變里程史！
Framesi was established by Roberto Franchina and his friends Messa and Sironi (Fra-Me-Si) to produce talcum powder and brilliantine.
Roberto Franchina took over the whole ownership of the company and launched the first professional hair products line, along with colognes and perfumes. As a forerunner Framesi launched the very first hair-colour palette entirely“Made in Italy”which immediately became the star product of the company.
Roberto Franchina 接管了該公司的全部股權，並推出了首款專業美髮產品線，伴隨著古龍水和香水的香氣。作為一個先行者Framesi推出的第一支色調的染髮劑，完全是“義大利製造”，這立即成為公司的明星產品。
Framesi consolidated its commitment to the professional hairstyling world putting on stage -with shows and events- talent and artistry of its partners.
Framesi moved its headquarter to a bigger location in the old Milan industrial district. Thanks to the increased production capacity Franchina set up his own national sales network covering the entire italian territory.
The company took part in the Fiera Campionaria in Milan, the only and most prestigious Italian exhibition showcasing the best of the international products in the market.
Framesi landed in Canada starting its international distribution network.
Framesi moved to the new, more modern Paderno Dugnano facility which also housed the new internal Research Laboratory. The first product to be exported to the USA was a cream colour.
Italian Style Framesi, the first company hairstyle team, was born. Its mission is to interpret global trends and create hair fashion collections promoting a sophisticated total look with an italian touch. Commercial borders expanded reaching Turkey which obtained the first distribution licence.
Framesi chose Cosmoprof to present its first Italian Style hair fashion collection. This was to become the first appointment in a rich calendar of prestigious international events.
首次 Framesi 義大利風格團隊參與久負盛名及具有領導地位的Cosmoprof國際展示會，舉辦大型髮型秀及新產品發表，提升國際能見度。
The company formulated Futura 80, the first colour line with the exclusive1:2 dilution, delicate on hair, but with intense nuances.
The Paderno Dugnano facility was expanded to 12,000 sq m ; new machinery was installed to increase production and also the Research and Quality Control department was enlarged.
In the wake of the bright Milan fashion lights, Framesi created the “Fashion Show”. Discotheques, trade fairs and theatres hosted popular celebrities to present the new Italian Style proposals for the season to the more cutting edge hairstylists.
Important collaboration with Scientific Institutes in the USA and Italian Universities supported processing the latest generation formulas and performing rigorous quality testing.
A second company hair style team, Italian Style Energy, started its activity focusing on the needs of a glam client target. This new team joins Italian Style Framesi on multi-disciplinary research to create an easy-to-wear collection inspired by young generation trends.
Framesi completed its offerings with services targeted to the success of the hairstylist: furnishing and professional outfits, consultancy and tailor-made projects, ad hoc campaigns and promotions supported a consistent number of hair salon owners in their development.
Partner Club Italian Style hair salon affiliation program was born to identify - in Italy - the top Framesi hair stylists.
The first full range of high performing styling and finishing products line– named BY–was unveiled.
Formulated in partner ship with the Framesi USA R&D department Framesi launched OPTIONS, an innovative conditioning line for the specific needs of different hair types.
Framesi celebrated its 60th anniversary opening up its Congress to International participation for the very first time inviting stylists from all over the world. In the same year Framesi organized the last memorable edition of its traditional Fashion Show in Milan.
A collaboration with Milan Polytechnic University led to the launch of MORPHOSIS, the innovative Framesi haircare line. In the same year Framesi introduced FRAMCOLOR ECLECTIC, the ammonia free colour line that became immediately a bestseller.
Attentive to the needs of any target, destined to young and trendy consumers, Framesi designed I.DENTITY a specific finishing and styling product line to complement the already existing BYand Proxen line.
The colour offer from Framesi became richer with the launch of FRAMCOLOR GLAMOUR, an easy-to-use line designed for professional colourists looking for a simple, versatile and creative prêt-à-porter colour.
The product range was expanded and the USA market fell in love with the Framesi new entries. COLOR LOVER line products became a must have for millions of consumers.
Collaboration with Milan Polytechnic University designers continued and MORPHOSIS changed its look and formulas. That same year Framesi acquired exclusive licence for the distribution of the prestigious japanese salon furniture brand TAKARA BELMONT.
“FAST FASHION STYLING”is the new claim designed for the brand-new BY line combining the existing BY and I.DENTITY lines into a more comprehensive and enhanced concept and formula. Framesi celebrated its 70th anniversary opening up its Congress to International participation for the stylists from all over the world.